Authenticity - when you see the Cashmere Made In Scotland® hangtag, that’s your guarantee of what we call Truth in Cashmere, the finest cashmere in the world. But sometimes the truth is surprising - shocking even. So we’re here to debunk some of the well-established myths, along with some recent ones.

Of course, it’s no surprise there are lots of myths about cashmere when you consider its history of romance and opulence. The rarity of the fibre is only matched by the soft sensuality of its touch. But if cashmere is so rare, why is it that today it seems to be everywhere - and available at so many different prices? How can you determine true luxury quality?